I feel strongly about supporting female owned, small businesses and when I came across The Jewelbox Dress Company I was intrigued and impressed with what I saw. Christy, the founder, felt a need and decided to fill it herself! And fill it she did-with beautiful, functional clothing that really flatter and are incredibly versatile. Read on to see how and why Christy started The Jewelbox Dress Company.
What made you decide to start manufacturing a clothing line?
I started this line for busy women like myself. I was seeing a gap in wearable, easy pieces that fit well, traveled well, and were both elevated and casual enough for all the things we do all day!
When did you start manufacturing women’s clothes?
I started developing this line three years ago. I spent a lot of time sampling different fabrics and getting the fit just right. From there, I found an amazing manufacturer in Michigan and we’ve been working well together ever since.
What do you look for when creating clothes for your line?
The first thing I look for when designing new garments is fabric. That’s the most important step. The next thing I look at is how and where the garment will be worn, and who our customer is. Then we put all those components together.
How did you come up with your name?
I love the name Jewelbox because in interior design, it signifies a small but well appointed space. I wanted my collection to echo that – small but well thought out and meticulously sewn!
What is a day like for you?
My days vary wildly. Some days I’m packing and shipping web orders, some days I’m overseeing a web or a social media photoshoot, and some days I’m meeting clients at my store to shop. I’m also constantly working on developing future seasons, which means I’m visiting virtual fabric showrooms, placing orders, assessing samples, etc. Right now, my kids are home in the morning learning virtually and then go to school in the afternoon, so my priority is with my family in the morning, business in the afternoon or whenever I can sneak in a few minutes of work here and there.
What is your favorite part of owning a clothing line?
My favorite part of owning a clothing line is seeing the new season come together. When we receive notification that items are ready to be delivered from the manufacturer, it’s like Christmas morning!
What is the hardest part?
The hardest part has been launching during the pandemic. I had to turn my business model on its head, rethink everything, and try to forge ahead amidst all the shutdowns. It has not been easy but we’re still forging ahead!
Where do you sell your designs?
We sell online and on Instagram. We also have a studio which is a hybrid workspace/showroom. We do everything there, from packing and shipping to photo shoots to seeing clients. We also open up on occasion for special events.
I think if I had access to all these beautiful clothes I’d want to keep everything. Do you feel like that?
Yes, I do like to keep everything! I am my best brand ambassador, and I design for myself and women like me, so I’m always happy when I find myself reaching for my own pieces.
I absolutely understand why Christy wants to keep everything-her pieces are amazing! They are so comfortable and versatile. I put a little cardigan with The Peggy Dress and it’s perfect to wear in the office. Pinning a brooch on the sash that comes with the dress adds a little bit of sparkle for a night out. The Peggy Dress will look great with heels, flats, sandals, or sneakers.
There are so many different ways to wear The June Dress. I started out by adding a leather jacket, which will be perfect in cooler weather along with booties, flats, or sneakers. I will also add a long or short sleeve t-shirt underneath or a pullover sweater on top. As the weather gets warmer this dress is perfect on its own with heels, flats, sneakers, sandals, anything works! The dress comes with a sash which is adorable, but this time I chose to wear it as a headband. I used the same brooch on the headband as I did on The Peggy Dress sash, but for a more casual look I can leave the headband plain. I also paired The June Dress with a hat and love that look as well. See I told you there were so many options!
The Lizzie Duster is one of the softest cardigans I’ve ever put on! I love the 3/4 sleeves and how cute this looks with a dress, jeans, a skirt, or work pants. I usually wear black, but when I put on the blue duster, I was in love. The black duster is equally as great. I paired it with a white button up and thought it would be great for a work look. At first I ties the sash around the duster, then over the shirt, and then took it off altogether and I loved each look. To change it up I used a vintage brooch to close it at the top and love it this way as well. I can tell these dusters will be worn on repeat, but in so many different ways.
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